While attending university, I managed cosmetic counters for Diane Von Furstenberg and later for Estee Lauder. Each October we always had our bestsellers merchandised top of counter in stacks. Our motto was ‘Pile ‘em high, and watch ‘em fly.’… And every single year we sold out by December 24th!
It is only 9 weeks till Christmas day and we still have time to make your retail sales SHINE this season and in the new year.
If you are like me and tend to sometimes put off gift shopping till the very last minute, there is still time! Dogeared, Catherine Weitzman, David Aubrey and Viv&Ingrid all have brilliant handcrafted in the USA bestselling jewellery available for quick shipping. And some have the option for quick reorders too! #fashionjewellerythatsells
There is a fine balance between ordering enough to get through this crazy period yet still have something to sell after Christmas is long gone. If there is stock left over, why not classics that will keep on selling, rather than season-specific products that will most likely require a markdown to sell through.
I bet you never invited guests to your home and not stocked up on the basics? Drinks, nibbles, etc…Of course not!
How about your store bestsellers? Buyers that regularly order and sell through season-less basics maximise their sales and store traffic throughout the year, not just for Christmas. And they have fewer markdowns since these items sell through at full price. Bonus!
Who are your customers shopping for? No matter where you are, it will be a mixture of Friend, Sister, Mother, Grandmother, Girlfriend, Wife, Aunt, Niece, Co-worker, Yoga teacher, Bride-to-be, Bridesmaid, Flower Girl….And we have got you covered.
Having gifts-to-go ready for your customers will not only make them appreciate your store now, but will also keep them coming back again and again for other gift giving occasions such as birthdays, weddings, anniversaries, graduation, and encourage referrals. This will also make your sales team’s job so much easier because your bestsellers will be their first suggestion for busy shoppers.
If your strongest lines are selling out before the next order is delivered, why not order a bit more and keep the momentum going!
What about back up orders to cover the period after December into the new year? Core bestsellers are your BFF here too, with a little newness layered in to keep it fresh.
Here are my top 3 gifts by designer:
18kt gold vermeil Shaker necklace with white crystals
Ombré ruby and 18kt gold vermeil beaded bracelet
18kt gold vermeil mini cast coral disc necklace
Gold Filled Pearls of friendship necklace
Gold Plated Light as a Feather Necklace
Gold Plated Original Karma Necklace
Monogram wrap bracelet
Monogram tassel and multi charm necklace
Monogram long glass pearl and beer quartz necklace
Pink pearl & rose gold Swarovski crystal wrap hoops
14kt Rose gold vermeil stardust studs on Kaliedoscope card
Swarovski Crystal Aurore Boreale and 14kt gold filled Necklace
Wishing you all a super successful selling season!!!