Top Tips to Make Your Jewellery Business Shine

While attending university, I managed cosmetic counters for Diane Von Furstenberg and later for Estee Lauder. Each October we always had our bestsellers merchandised top of counter in stacks. Our motto was ‘Pile ‘em high, and watch ‘em fly.’… And every single year we sold out by December 24th!

It is only 9 weeks till Christmas day and we still have time to make your retail sales SHINE this season and in the new year.

If you are like me and tend to sometimes put off gift shopping till the very last minute, there is still time! Dogeared, Catherine Weitzman, David Aubrey and MantraBand all have brilliant handcrafted in the USA bestselling jewellery available for quick shipping. And some have the option for quick reorders too! #fashionjewellerythatsells

There is a fine balance between ordering enough to get through this crazy period yet still have something to sell after Christmas is long gone. When stock is left over, why not make them classic things that will keep on selling, rather than season-specific products that will most likely require a markdown to sell through.

I bet you never invited guests to your home and not stocked up on the basics? Drinks, nibbles, etc…Of course not!

How about your store bestsellers? Buyers that regularly order and sell through season-less basics maximise their sales and store traffic throughout the year, not just for Christmas. And they have fewer markdowns since these items sell through at full price. Bonus!

Who are your customers shopping for? No matter where you are, it will be a mixture of Friend, Sister, Mother, Grandmother, Girlfriend, Wife, Aunt, Niece, Co-worker, Yoga teacher, Bride-to-be, Bridesmaid, Flower Girl….And we have got you covered.

Having gifts-to-go ready for your customers will not only make them appreciate your store now, but will also keep them coming back again and again for other gift giving occasions such as birthdays, weddings, anniversaries, graduation, and encourage referrals. This will also make your sales team’s job so much easier because your bestsellers will be their first suggestion for busy shoppers.

When your strongest lines are selling out before the next order is delivered, why not order a bit more and keep the momentum going!

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What about back up orders to cover the period after December into the new year? Core bestsellers are your BFF here too, with a little newness layered in to keep it fresh.

Here are my top 3 gifts by desiCWCollagegner:

 

Catherine Weitzman

18kt gold vermeil Shaker necklace with white crystals
Ombré ruby and 18kt gold vermeil beaded bracelet
18kt gold vermeil mini cast coral disc necklace

 

Dogeared_best_Collage

Dogeared

Pearls of friendship necklace

Light as a Feather Necklace

Original Karma Necklace

 

davidaubrey_monogram

David Aubrey

Wrap bracelet

Tassel and multi charm necklace

Monogram long glass pearl and beer quartz necklace

 

Wishing you all a super successful selling season!!!

Warmest regards,

Stephanie


Build a Strong Core without the workout – Part 1

A core business – When I first started Pilates years ago, my instructor kept telling me “Focus on your core”. I thought, what on earth is my core?  Since then I have learned that building a strong core creates a solid foundation to support and build on everything we do… not only in Pilates, but in life and business.

For me personally, this has meant establishing a core set of recipes to create meals for my family and friends that are delicious, healthy, and easy to prepare.  And a core set of training classes to keep fit and help me feel energized.

In my business, building a strong core means I work with clients to stock a collection of key styles that sell throughout the year. For example, with Dogeared, buying into collections such as Karma, Pearls of, Make a Wish, Infinite Love and Balance, and ensuring these are always in stock. This is a successful strategy that results in repeat business, and not just at peak season.

If you are wondering about this “Wish Wall” shown above, this is at the entrance of the Dogeared design studio and one of my favourite things each time I visit! There are tiny pieces of paper and pencils below to write out your wish…then you place it in one of the little holes and believe it will come true. The Wish Wall was a gift to Marcia, Dogeared founder and Creative Force from her thoughtful husband Merlin. They are both such brilliant gift givers it is no wonder they create such amazing things for us all to enjoy!!

Dogeared_Infinite_Love_necklace-style for core business
Dogeared Infinite Love (necklace)
Dogeared_Infinite_Love_necklace - style for core business
Dogeared Infinite Love (necklace)

Build a Strong Core without the Workout – Part 2

Last week we looked at building a core assortment in your store. This offers value to your customer and a sustainable business for you. Creating and maintaining a strong core assortment builds a solid foundation allows us to layer in newness each season to keep it fresh and fun to shop. Each season I review the collections from each of my designers, and help select the key new styles for my clients that will complement the pieces already being stocked. Below is an example of the Dogeared Best of the Best core display.

Core bestsellers attract raving fans that will help lead more traffic, and additional sales to your store. A terrific example of this is Converse…they sell the same basic canvas sneakers year after year and then add quirky prints, colours and textures each season, as well as some limited edition designs to keep us engaged and coming back for more. These styles have a timeless quality, because they are season-less, rather than designed for a specific season such as summer or fall. An added benefit is these styles move at full price and keep on selling. Stock, Sell, Repeat.

ivana_milicevic_banshee_karma_jpg

Here are my Top 5 Dogeared Core pieces:

The Original Karma necklace. Launched in 2005, Karma is Queen at Dogeared. Frequently worn on TV, even my husband notices when someone is wearing this iconic piece! Worn by actress Ivana Milcevic throughout Season 1 & 2 on Cinemax show Banshee.
Pearls of Friendship necklace
Wish Teeny Wishbone Make a Wish Reminder Necklace
Light as a Feather Make a Wish Reminder Necklace
Balance Medium Square bar necklace

You are welcome to share your comments and questions below and I look forward to meeting up next week.

Wishing you a wonderful day!

Dogeared_BalanceBar_Necklace_model

SW2c


Wedding Bells- The 5 Best Gifts for Your Bridal Party

I remember when an old friend asked me to be a bridesmaid in her wedding…I was so excited. Then I learned the colour would be peach, really the only colour that, in my opinion should be illegal! Not only was it peach, but peach moiré taffeta…And not just taffeta, but a custom-made taffeta column dress with wings that projected out from the shoulders…To top it off, we heard the often told little white lie that many brides tell their bridesmaids “ it will look so lovely on you, and you can wear it again for other occasions!” Sadly I have no photos of this stunning creation to share with you.

This experience is one of the reasons I just love the film “27 Dresses” with Katherine Heigel. If you have not seen it, please watch it…the wardrobe stylist must have had a brilliant time picking out this massive collection of fashion-don’ts! See a small selection of the bridesmaid dresses worn in one of the final scenes in the photo above.

Today, bridesmaids have all the luck. There are hundreds of choices for stylish dresses including my favourite Vera Wang. I really love giving presents that perfectly suit the recipient, especially something meaningful that she will love, and actually wear for more than one outing. So what does one give their bridal party to commemorate this magical occasion?

Here are my Top 5 Best Gifts for the Big Day

The Bride: Catherine Weitzman Gold Vermeil Shaker Necklace
Maid of Honour : Viv&Ingrid Gold Freshwater Pearl .75” Skinny Wrap Hoops
Bridesmaid: Dogeared Bridal Pearls of Happiness Freshwater Pearl Necklace
Mother of the Bride: David Aubrey ‘Hadrien’ Glass Pearl Multi Strand Necklace
Flower Girl: Flower Girl Button Pearl Necklace

Wedding Bells - Bridal Party Gifts
Wedding Bells – Bridal Party Gifts

Steph’s Top 5 Pick ’n Mix Jewels

There are some things that make me so happy and putting together eclectic combinations of jewellery and clothing is one of them. Pieces that have secret meanings only to me.

My top 5 favourite new picks look brilliant layered with other jewels in my wardrobe and also when worn solo:

Catherine Weitzman 18kt Gold Vermeil Branch Bangles
David Aubrey 18kt gold plated Ivy necklace with colourful resin rhinestones and cool gray rubberized beads
Dogeared gold plated Midi Love Sparkle ring
Viv&Ingrid sleek Gold Filled Chrome hoops with custom-cut hematite cubes
Dogeared Gold Plated ‘Life is Magical’ Unicorn ring

Catherine Weitzman’s branch bangles remind me of the beauty of nature when my husband and I take walks on the Downs here in Sussex as well as on my trip to Hawaii years ago.

David Aubrey’s Ivy Necklace with a simple tee, skinny jeans and flip flops reminds me of the many years that I happily lived in L.A, wearing flip flops no matter what the weather was. Have tried this here in the UK but sadly my feet get very cold!

Dogeared’s Midi Love sparkle ring is a fun and simple reminder that Love is at my fingertips.

Viv&Ingrid Chrome hoops look just as cool with a cozy, cashmere sweater as they do with a flowy maxi dress. Good thing since English weather may require both these items as well as an umbrella in the course of one day.

Dogeared’s Life is Magical unicorn ring just makes me smile…a lot! And it reminds me that life truly is magical in so many ways.

P.S. I was wearing a Dogeared Limited Edition Love big word necklace, when my husband surprised me with a proposal in Paris and I ended up moving from Manhattan Beach, California to the UK!

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Ornaments of Light

Jewellery that puts a spring in your step and joy in your heart

One of the many things I absolutely love about Spring (and Summer) in West Sussex has to be the amazing sunrises we have when the weather is clear. I took this photo recently after I looked out the window first thing in the morning, as I always do, and dashed outside to capture this beautiful moment.

These gorgeous tones are captured in the gemstones that Catherine Weitzman uses in her collection of necklaces, bracelets and earrings. Cool aquamarine, juicy rubies and calming sapphires to carry the feeling of happiness and new beginnings I feel when greeting a sunny day.

Ornaments of Light
Ornaments of Light

Aquamarine is a pale blue green stone that, when worn in a piece of jewellery, assists with communication, both from within our body to assist in cleansing and removing blockages, as well as outwardly to improve conversations between the wearer and others. This gem is associated with the Throat chakra. There are 7 Chakras or energy centres in our body that run from the base of our spine to the top of our head.

Ruby is a powerful heart stone, said to open and activate the heart chakra. Rubies radiate warmth and a strong sense of vitality. These gems, ranging in colour from pale pink to pigeon blood red, help to promote a positive state of mind and enthusiasm for life, while overcoming exhaustion and increasing motivation.

Sapphires have been worn by royalty to symbolise wisdom and good fortune. In the Middle Ages, the clergy wore sapphires to symbolize heaven and attract heavenly blessings. Colours range from pale denim blue to a deep indigo, but are also found in pink, yellow and green. Sapphires are related to the Third Eye chakra and helpful for intuition and meditation.

You are welcome to share your comments and questions below and I look forward to meeting up next week.

Wishing you a wonderful day!

Catherine Weitzman Ornaments Light
Ornaments of Light – necklaces, bracelets and earrings